HUGO X COMME des GARÇONS

Market Insights & New Collection Pitch | Fashion Enterprise Partnered Project

CREDIT: Project mentored by Carolina Quintero Rodriguez | 18+ years of expertise in product design & development and Dr Rashmita Bardalai | PhD Researcher and designer

RATIONALE: This project proposes an innovative collaboration merging COMME des GARÇONS' avant-garde aesthetic with HUGO's youth-oriented appeal, specifically targeting the Southeast Asia-Pacific (SEAPEC) market. The concept was formally pitched at HUGO BOSS Headquarters in Australia, featuring a capsule collection of ready-to-wear garments and bag accessories complemented by a custom-designed logo for this limited edition. The fusion aims to bridge CDG's experimental design philosophy with HUGO's contemporary streetwear sensibility, creating a unique product offering that resonates with fashion-forward Gen Z consumers while expanding both brands' market presence in this dynamic region.